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spike bullet February, 1996 - Characteristics of Admired Leaders

Characteristics of Admired Leaders
To be credible. . .

(This topic has been translated into Farsi)

spike bullet Characteristics of Admired Leaders

  1. Honest     87%
  2. Forward-looking     71%
  3. Inspiring     68%
  4. Competent     58%
  5. Fair-minded     49%
  6. Supportive     46%
  7. Broad-minded     41%
  8. Intelligent     38%
  9. Straightforward     34%
  10. Courageous     33%
  11. Dependable     32%
  12. Cooperative     30%
  13. Imaginative     28%
  14. Caring     27%
  15. Mature     14%
  16. Determined     13%
  17. Ambitious     10%
  18. Loyal     10%
  19. Self-controlled     5%
  20. Independent     5%

Source: "What people surveyed feel are the most important traits of leaders." From Credibility: How Leaders Gain and Lose It, Why People Demand It. James M. Kouzes and Barry Z. Posner. Jossey-Bass Publishers. 1993 (pg. 14) Survey of 15,000 managers world-wide.

spike bullet Credibility

To be persuasive, we must be believable;

To be believable, we must be credible;

To be credible, we must be truthful.

Edward R. Murrow

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